AI WritingUpdated: 3/28/2025

Jasper

AI writing assistant that helps create blog posts, social media content, and marketing copy.

Writing Marketing

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Introduction

Jasper (formerly Jarvis) is an AI-powered content generation platform specifically designed for marketing and business content. It utilizes advanced language models to help individuals and teams create high-quality written content quickly and efficiently.

Jasper specializes in marketing-focused content creation, including:

* Blog posts and long-form articles

* Social media content and captions

* Marketing copy and ad text

* Email newsletters and campaigns

* Product descriptions

* SEO-optimized content

* Video scripts and outlines

What distinguishes Jasper from general-purpose AI writing tools is its focus on marketing content, with specific templates and frameworks designed for business use cases. The platform includes features like tone control, brand voice customization, team collaboration tools, and integration with SEO and plagiarism checking tools.

Jasper also offers a "Jasper Art" feature that generates custom images to accompany written content, providing an all-in-one solution for content creators.

Use Cases

1
Creating SEO-optimized blog content
2
Producing social media marketing campaigns
3
Writing email marketing sequences
4
Generating product descriptions for e-commerce
5
Drafting ad copy for digital marketing
6
Creating content briefs and outlines

Pros and Cons

Pros

Specifically optimized for marketing content
Extensive template library for different content types
SEO optimization features
Team collaboration capabilities
Integrations with marketing tools
Built-in image generation

Cons

Higher price point than some competitors
Learning curve for maximum effectiveness
Limited free trial period
Some features require additional payment
Quality varies based on input specificity

Frequently Asked Questions

How is Jasper different from ChatGPT?

While both use AI language models, Jasper is specifically designed for marketing content creation with specialized templates, brand voice settings, SEO features, and team collaboration tools. ChatGPT is more general-purpose. Jasper also focuses on workflow integration for content marketing teams.

Does Jasper create 100% original content?

Jasper creates AI-generated content based on your inputs and its training data. While it produces original combinations of language, it is important to review and edit content to ensure it meets your quality standards and to verify factual accuracy. Jasper offers plagiarism checking (at additional cost) to help ensure originality.

Can Jasper write long-form content?

Yes, Jasper has several features for long-form content creation, including a document editor for blog posts and articles. The "Boss Mode" offers features specifically designed for longer content, including the ability to look back at more context and to use special commands for document structuring.

How do I get the best results from Jasper?

The quality of Jasper's output directly correlates with the quality of your inputs. Providing detailed brief information, using the correct templates for your needs, specifying your target audience, and being clear about tone and purpose will significantly improve results. Regular editing and refinement also help train Jasper to match your preferred style.

Pricing

Creator

$49/month/seat

Powerful AI features to create & improve your content everywhere you work online
1 user seat
1 Brand Voice
Access to Jasper Chat
Access to SEO mode
Use AI everywhere with browser extension

Pro

$69/month/seat

Advanced AI features to create content for multiple brands & collaborate on campaigns
Everything in Creator, plus:
Includes 1 seat, add up to 5
3 Brand Voices
10 Knowledge assets
3 Instant Campaigns
Collaboration & user management
AI image generation & editing tools

Business

Custom pricing

Personalized AI features with additional control, security, team training & tech support
Everything in Pro, plus:
Unlimited feature usage
Custom Workflows and Apps
Groups & document collaboration
Custom Style Guides with X-ray view
Enterprise-grade security & governance
Advanced admin panel with permissions
API access
Dedicated account management team with premium support